01 · After the call
“I’ll send something over tonight.”
Client needs, audience details, objections, and offers are clear in your head and scattered across your notes. The brief still doesn’t exist.
The problem
Client calls create momentum. Manual follow-up kills it.
You just got off a 45-minute call. You have a voice memo, six browser tabs, and a client expecting a creative direction by tomorrow morning. The information is all there — it’s the translation that costs you three hours.
02 · Two hours later
Strategy work that shouldn’t take this long.
You’re rewriting the same campaign angle four times. The copywriter is waiting. The designer doesn’t have a direction. The CRM hasn’t been updated.
03 · The next morning
Good ideas die in handoff.
The brief that made sense in your head arrives as a Slack message, a forwarded email, and a half-finished doc. The production team starts from scratch anyway.
The solution
PitchKit AI is the layer between the client conversation and the production stack.
It does not replace creative tools. It gives them better inputs.
Strategy
Angle + rationale
Campaign objective, audience insight, creative angle, and why the angle works.
Assets
Copy + scripts
Display headlines, audio scripts, social copy, CTAs, and character/word counts.
Builder prompts
Image + video + web
Image prompts, video shot lists, and landing page prompts for tools like GPT Image, Flow, and Lovable.
Workflow
Email + CRM + Slack
Follow-up email, CRM note, internal summary, calendar follow-up, exportable package.
Secret sauce
The structure is the product.
This is not a better prompt wrapper. It is a workflow built by someone who spent years on the Spotify Ads side, watching good creative tools produce bad output because no one structured the brief first.
The unfair advantage
“The bottleneck in AI marketing workflows is not content generation. It’s turning messy business context into usable, client-facing output. PitchKit AI is built on that problem — not by someone who read about it, but by someone who lived it.”
01 · Operator knowledge
The “avoided words” field
Generic tools don’t have this. It exists because real clients say “don’t make us sound cheap” and that constraint has to travel through every headline, script, and prompt — not just get mentioned once.
02 · Platform constraints baked in
Character counts. Shot timing. Format rules.
Every output is structured for its destination. Display copy arrives with character counts. Video shot lists arrive with scene timing. Image prompts arrive with negative prompts. Production-ready, not inspiration.
03 · Judgment, not just generation
The Readiness Score
A score of 6/10 with a note saying “offer strength is weak — no clear reason to act now” is worth more than a perfectly formatted ad you shouldn’t run yet. PitchKit evaluates. It doesn’t just generate.
If asked: “Why not just ChatGPT?”
“ChatGPT generates pieces if you know exactly what to ask. Most operators don’t — and shouldn’t have to. PitchKit AI is the guided intake, the structure, the channel-specific formatting, the QA, the readiness scoring, and the handoff. The workflow, not just the output.”
Sample output
What the campaign kit should feel like.
The MVP should move beyond three preview cards and show a complete production-ready package.
Core Creative Angle
“Fitness that fits into the workday — not another obligation competing with it.”
Position Northside Fitness as the premium 45-minute reset for busy Toronto professionals who already commute past the studio twice a day. The objection isn’t motivation — it’s time. Lead with that.
Strategy
Audience insight
Offer
Display Ad Copy · Asset Builder
| Type | Copy | Chars |
|---|---|---|
| H1 | 45-Minute Reset. Zero Guilt. | 29/30 |
| H2 | Your Commute. Your Gym. | 22/30 |
| H3 | Try 7 Days. No Commitment. | 25/30 |
| Desc | Morning and evening classes near the subway — built for professionals who can’t afford to waste time. | 87/90 |
| CTA | Start Free Trial · Claim 7 Days · Book a Class |
Image Prompt · GPT Image / Gemini
“A confident professional in athletic wear walking through a sunlit Toronto subway entrance at 6:30am, gym bag over one shoulder, slight smile. Warm golden-hour light. Cinematic, shallow depth of field. Premium and aspirational — not aggressive. Avoid gym equipment, weights, and transformation clichés.”
1080×1080
1080×1920
Copy Prompt ↗
Readiness Score
8.4/10
Pitch Ready
Brief Clarity9
Audience Fit8
Offer Strength9
Channel Fit7 ↑ add video
Client Readiness9
Demo flow
Messy notes in. Production kit out. In under 90 seconds.
1
Paste messy client notes
Use the Northside Fitness sample brief to avoid demo risk.
2
Generate the PitchKit
Show progress: analyzing brief, writing creative, preparing workflow outputs.
3
The room sees the shift
Rough notes become a complete campaign package: creative angle, platform-ready ad copy, image prompt, video shot list, landing page brief, follow-up email, CRM note, and a readiness score with specific fixes.
4
Hand it off immediately
Every section has a Copy button. Export the full package as Markdown or PDF. The brief that used to take an hour is ready before the client hangs up.
Business model
Hybrid SaaS with usage credits.
The product sells time saved, better handoff quality, and workflow continuity across campaign production tools. Early testers at the buildathon today are the first users — every brief run through the app this afternoon is live validation.
| Tier | Customer | Price | Includes |
|---|---|---|---|
| Free | Testers / hackathon users | $0 | 3 PitchKits, watermark export, local storage |
| Solo | Freelancers / consultants | $19/mo | 25 PitchKits, PDF/Markdown export, prompt packages |
| Studio | Small agencies | $49–$99/mo | 100–250 PitchKits, templates, saved kits, brand presets |
| Team | Sales / CS teams | $199+/mo | Shared workspace, CRM/email/calendar integrations |
| Enterprise | Larger orgs | Custom | SSO, compliance, admin controls, data retention |
The ask
One media sales team. One real brief. This week.
If you work with agencies, ad sales teams, or customer success teams who turn client calls into campaign deliverables — introduce us. We want one team willing to run a real client brief through PitchKit AI on Monday and tell us if the output is worth copying.
01 · Pilot users
Agencies and media sales teams who want to test this on a real client brief this week.
02 · Introductions
Revenue leaders or ops teams sitting between client calls and campaign production.
03 · Feedback
Is this output worth copying? What would make you use it on Monday morning?