01 · After the call
“I’ll send something over tonight.”
Client needs, audience details, objections, and offers are clear in your head and scattered across your notes. The brief still doesn’t exist.
The problem
Client calls create momentum. Manual follow-up kills it.
You just got off a 45-minute call. You have a voice memo, six browser tabs, and a client expecting a creative direction by tomorrow morning. The information is all there — it’s the translation that costs you three hours.
02 · Two hours later
Strategy work that shouldn’t take this long.
You’re rewriting the same campaign angle four times. The copywriter is waiting. The designer doesn’t have a direction. The CRM hasn’t been updated.
03 · The next morning
Good ideas die in handoff.
The brief that made sense in your head arrives as a Slack message, a forwarded email, and a half-finished doc. The production team starts from scratch anyway.
The solution
PitchKit AI is the layer between the client conversation and the production stack.
It does not replace creative tools. It gives them better inputs.
Strategy
Angle + rationale
Campaign objective, audience insight, creative angle, and why the angle works.
Assets
Copy + scripts
Display headlines, audio scripts, social copy, CTAs, and character/word counts.
Builder prompts
Image + video + web
Image prompts, video shot lists, and landing page prompts for tools like GPT Image, Flow, and Lovable.
Workflow
Email + CRM + Slack
Follow-up email, CRM note, internal summary, calendar follow-up, exportable package.
Who it’s for
Built for the people stuck between the call and the pitch.
Ad sales, customer success, and marketing operators who know what the client wants — but spend three hours turning that into something they can actually send.
AS
Alex S.
Ad Sales Rep · Media / Audio
Walks out of discovery calls with scattered notes and 20 minutes before the follow-up. Needs a polished pitch package — not a blank doc and a prayer.
“I know what the client wants. I just can’t write the whole pitch in an hour.”
MR
Maya R.
Customer Success Manager · B2B SaaS
Renewal is in two weeks. She has call notes, usage data, and a goal. She needs it packaged into something a VP will read in 90 seconds.
“My QBR deck takes me four hours every quarter. It shouldn’t.”
JP
Jordan P.
Digital Marketing Strategist · Agency
Manages 6+ clients simultaneously. Briefing the creative team after every intake call burns time that should go into strategy.
“By the time I finish writing the brief, I’ve already lost the thread.”
SL
Sam L.
Freelance Media Planner
Competing against agencies on pitch quality with no ops team, no coordinator, no copywriter. Just a deadline and a Google Doc.
“I need agency-quality output on a solo timeline.”
Use cases
Four moments where PitchKit pays for itself.
Ad Sales
Pre-pitch sprint
You just got off the call. The client is interested. One shot to send something polished before they talk to your competitor.
1
Paste call notes
Rough, messy, bullet points — PitchKit handles it
2
Select channels
Audio, display, social, video, email — mix and match
3
Generate PitchKit
Strategy, creative angle, ad scripts, client summary
4
Send the follow-up email
Generated and ready — personalise the sign-off and go
Core creative angle
“For Toronto professionals who can’t find the time — Northside fits your whole workout before the subway gets crowded. 7 days free, no contract. Just show up once and see.”
Follow-up email
Subject: Quick follow-up — Northside 7-day trial campaign
Hi [Name], great talking today. Attached is a first look at the campaign concept for your spring trial push. We focused the audio on the time objection — early morning and post-work windows, no hard sell. Let me know if you’d like to adjust tone before we move to the media plan.
Hi [Name], great talking today. Attached is a first look at the campaign concept for your spring trial push. We focused the audio on the time objection — early morning and post-work windows, no hard sell. Let me know if you’d like to adjust tone before we move to the media plan.
Readiness score
Brief clarity
8
Audience fit
9
Offer strength
7
Channel fit
9
Client ready
8
Customer Success
QBR renewal pitch
Renewal is approaching. You have the data and the relationship — now you need to package both into something a VP will actually read.
1
Paste account notes and usage data
What happened this quarter, what the client cares about
2
Set goal: renewal or upsell
PitchKit frames output around business outcomes
3
Get a client-facing pitch summary
One-pager ready to drop into a deck or email
Client-facing pitch summary
“Since onboarding, your team reduced campaign build time by ~40% and QA errors dropped significantly in Q3. The renewal package includes expanded seat access and priority support. We recommend renewing at the Pro tier — here’s what changes and why it matters for your Q2 goals.”
Readiness flag
⚠ Channel fit: 6/10 — This is a relationship-led renewal, not a media campaign. Consider replacing channel-specific copy with a value summary and ROI framing instead.
Readiness score
Brief clarity
7
Audience fit
9
Offer strength
8
Channel fit
6
Client ready
9
Agency Strategist
Agency team briefing
New client onboarded Friday. Creative kickoff is Monday. You need to brief three people without a four-hour doc sprint.
1
Dump the intake call notes
Raw notes, voice-to-text, bullets — whatever you have
2
Generate the PitchKit
Client summary, audience insight, tone guide, creative angle
3
Share the link with your team
Everyone aligned before Monday — no brief doc, no thread
Audience insight
Urban professionals 28–45, Toronto core. Time-poor but health-aware. Most likely to convert after 6:30 PM or before 8 AM. Emotional driver: not fitness — reclaimed control over the day.
Avoid: transformation promises, intensity language. Lead with: flexibility, proximity, no-commitment framing.
Avoid: transformation promises, intensity language. Lead with: flexibility, proximity, no-commitment framing.
Tone guide
Motivating without pressure. Practical not aspirational. Premium without pretension. Friendly — like a colleague who also happens to be fit. Never: extreme, aggressive, transformation-guaranteed, or fear-based.
Readiness score
Brief clarity
9
Audience fit
9
Offer strength
8
Channel fit
8
Client ready
7
Freelancer
Cold outreach package
You spotted a prospect who needs help but hasn’t asked for it. One shot to arrive with something that looks like it took a week.
1
Research the prospect
Website, LinkedIn, recent campaigns — build your notes
2
Build the brief from public info
Fill in what you know, flag what you’re assuming
3
Generate and export to PDF
Attach the PitchKit to your outreach email
Client summary
Northside Fitness Studio is a boutique gym targeting busy professionals in Toronto. Core offer is convenience — early morning and evening classes near transit. Current gap: no campaign is addressing the time objection directly. Opportunity: audio and display targeting commute windows.
Readiness flag
⚠ Offer strength: 5/10 — The current brief lacks a hard conversion hook. Adding a time-limited incentive (7-day trial, free class pass) would move this from an awareness pitch to an action-oriented campaign.
Readiness score
Brief clarity
6
Audience fit
7
Offer strength
5
Channel fit
7
Client ready
6
The value
Not AI content generation. AI workflow structure.
Generic AI tools generate pieces when you know what to ask. PitchKit AI is the guided intake, the structure, the channel-specific formatting, the QA, and the readiness scoring — the workflow, not just the output.
01
Time saved immediately
The brief that used to take 2–3 hours is ready in under 90 seconds. Every section — creative angle, ad copy, follow-up email, CRM note — structured and ready to copy.
02
Quality you couldn’t get alone
The Readiness Score catches weak offers, vague briefs, and channel mismatches before the client sees them. Judgment built in, not bolted on. A 6/10 with a fix is worth more than a polished output you shouldn’t send.
03
A package worth sharing
The output isn’t just for you — it’s structured to hand off. Every PitchKit is exportable as PDF, shareable via link, and copyable section by section into your existing tools.
vs. “just use ChatGPT”
“ChatGPT generates pieces if you know exactly what to ask. Most operators don’t — and shouldn’t have to. PitchKit AI is the guided intake, the structure, the channel-specific formatting, the QA, the readiness scoring, and the handoff. The workflow, not just the output.”
Secret sauce
The structure is the product.
This is not a better prompt wrapper. It is a workflow built by someone who spent years on the Spotify Ads side, watching good creative tools produce bad output because no one structured the brief first.
Why it works
“I spent years watching ad sales reps walk out of great client calls and spend three hours turning their notes into something sendable. The bottleneck was never creativity. It was structure. PitchKit AI is built for that exact gap.”
01 · Operator knowledge
The “avoided words” field
Generic tools don’t have this. It exists because real clients say “don’t make us sound cheap” and that constraint has to travel through every headline, script, and prompt — not just get mentioned once.
02 · Platform constraints baked in
Character counts. Shot timing. Format rules.
Every output is structured for its destination. Display copy arrives with character counts. Video shot lists arrive with scene timing. Image prompts arrive with negative prompts. Production-ready, not inspiration.
03 · Judgment, not just generation
The Readiness Score
A score of 6/10 with a note saying “offer strength is weak — no clear reason to act now” is worth more than a perfectly formatted ad you shouldn’t run yet. PitchKit evaluates. It doesn’t just generate.
If asked: “Why not just ChatGPT?”
“ChatGPT generates pieces if you know exactly what to ask. Most operators don’t — and shouldn’t have to. PitchKit AI is the guided intake, the structure, the channel-specific formatting, the QA, the readiness scoring, and the handoff. The workflow, not just the output.”
Sample output
Northside Fitness. One brief. Full kit.
This is what a real PitchKit looks like — generated from a single rough brief after a client call. Creative angle, platform-ready ad copy, image prompt, and readiness score.
Core Creative Angle
“Fitness that fits into the workday — not another obligation competing with it.”
Position Northside Fitness as the premium 45-minute reset for busy Toronto professionals who already commute past the studio twice a day. The objection isn’t motivation — it’s time. Lead with that.
Strategy
Audience insight
Offer
Display Ad Copy · Asset Builder
| Type | Copy | Chars |
|---|---|---|
| H1 | 45-Minute Reset. Zero Guilt. | 29/30 |
| H2 | Your Commute. Your Gym. | 22/30 |
| H3 | Try 7 Days. No Commitment. | 25/30 |
| Desc | Morning and evening classes near the subway — built for professionals who can’t afford to waste time. | 87/90 |
| CTA | Start Free Trial · Claim 7 Days · Book a Class |
Image Prompt · GPT Image / Gemini
“A confident professional in athletic wear walking through a sunlit Toronto subway entrance at 6:30am, gym bag over one shoulder, slight smile. Warm golden-hour light. Cinematic, shallow depth of field. Premium and aspirational — not aggressive. Avoid gym equipment, weights, and transformation clichés.”
1080×1080
1080×1920
Copy Prompt ↗
Readiness Score
8.4/10
Pitch Ready
Brief Clarity9
Audience Fit8
Offer Strength9
Channel Fit7 ↑ add video
Client Readiness9
Demo flow
Messy notes in. Production kit out. In under 90 seconds.
1
Paste messy client notes
Use the Northside Fitness sample brief to avoid demo risk.
2
Generate the PitchKit
Show progress: analyzing brief, writing creative, preparing workflow outputs.
3
The room sees the shift
Rough notes become a complete campaign package: creative angle, platform-ready ad copy, image prompt, video shot list, landing page brief, follow-up email, CRM note, and a readiness score with specific fixes.
4
Hand it off immediately
Every section has a Copy button. Export the full package as Markdown or PDF. The brief that used to take an hour is ready before the client hangs up.
Business model
Hybrid SaaS with usage credits.
The product sells time saved, better handoff quality, and workflow continuity across campaign production tools. Early testers at the buildathon today are the first users — every brief run through the app this afternoon is live validation.
| Tier | Customer | Price | Includes |
|---|---|---|---|
| Free | Testers / hackathon users | $0 | 3 PitchKits, watermark export, local storage |
| Solo | Freelancers / consultants | $19/mo | 25 PitchKits, PDF/Markdown export, prompt packages |
| Studio | Small agencies | $49–$99/mo | 100–250 PitchKits, templates, saved kits, brand presets |
| Team | Sales / CS teams | $199+/mo | Shared workspace, CRM/email/calendar integrations |
| Enterprise | Larger orgs | Custom | SSO, compliance, admin controls, data retention |
The ask
One media sales team. One real brief. This week.
If you work with agencies, ad sales teams, or customer success teams who turn client calls into campaign deliverables — introduce us. We want one team willing to run a real client brief through PitchKit AI on Monday and tell us if the output is worth copying.
01 · Try it today
Run a real client brief through the app right now. The demo takes 90 seconds. The link is live.
02 · Make an intro
Know an ad sales rep, CSM, or agency operator who spends hours turning client calls into briefs? That’s the person we want to talk to.
03 · Tell us what’s broken
Not “great job.” Specifically: would you copy this output into a real client email? If not — what’s missing?